In Keyo, people believe that everyone deserves a safe ID. Keyo tries to solve the global crisis of biometric identity through a wave of your hand.
We recognized Keyo's mission and core values and decided to shape the brand with a core personality of innovative, approachable, humble, and playful.
Prior I joined the team, the main tone of the brand had being settled where black and white would be the main melody of the brand because of their adaptability across different mediums.
Base on this, I have the opportunity to explore and help settle down and execute other elements of the brand including layout, color usages, motions, illustrations, 3D Renders, and more.
We recognize brand is beyond visual identity. The Brand and Design Team works closely with other teams, such as Marketing, Product, People's Operation, Supply Chain and more in the company to resolve their graphic or visual needs. Throughout the process, designers build a deeper understanding of the company, and are able to create visuals which are examinable and utilizable across various platforms.
Throughout all the visuals, we wanted to not only engage the audience but also connect people within the company so they understand the company’s values and mission and recognize Keyo's innovative, approachable, humble and playful qualities. Ultimately, people can feel a sense of trust in Keyo and realize that it is secure, easy to use, and works reliably in a variety of scenarios.
Big shout out to the sweet team, Cayetana Polanco, Anna Nazarevska, Daniel Romanenko Tatiana Rojas, and Payton Stenglein!