TÊ-KOÓ is a tea enthusiast's brand that aims to enhance the tea experience by bringing the pure joy of owning tea to every tea lover out there. To me, the biggest pleasure of owning a tea is recognizing that it is a gift from nature. Therefore, brand identity and packaging were created and enabled an elegant and sustainable path for all tea lovers to choose from.
Typography is inspired by the organic shape of loose leaf tea.
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The materials are used in the packaging are not only due to that they are aesthetically beautiful, but also because they are sustainable.
Ceramic
Recycled Paper
Glutinous Rice Glue
Non-woven Fabric
Also, storage packages are designed to provide efficient storage and refill systems to make sure customers always receive the freshest tea.
